Summary
Creative technologist and design leader operating at the intersection of creative strategy, technical systems, and team development. I build infrastructures that change what creative teams can accomplish — AI-driven workflows, internal tools, and the documentation and culture that lets a team operationalize them. 15+ years of experience translating complex technical concepts into compelling, accessible work for global brands including Indeed, IBM, HP, and Mobil 1.
Experience
Led the integration of AI-driven workflows across Indeed's in-house creative and growth marketing functions, operating at the intersection of creative strategy, technical systems, and team development.
- Architected and deployed a custom illustration AI framework, reducing production time by 80% and enabling delivery of 30+ bespoke illustrations that would have previously been deprioritized
- Rolled out a terminal-based creative engine using Claude Code for automated display ad generation, putting the growth marketing team on track for 25%+ reduction in asset creation time
- Navigated a licensing disruption (Figma Buzz) by pivoting the team to Claude Code without halting delivery — and updated procurement processes to prevent recurrence
- Developed a bespoke podcast visualizer tool for the YouTube team using Cursor, cutting animated Shorts turnaround from hours to minutes
- Led a cross-functional Figma Buzz pilot with onboarding materials and integration roadmap targeting 80% reduction in recurring ad variation production time
- Facilitated daily AI prompt sprints, workshops, and technical documentation to build team-wide fluency and self-directed R&D culture
- Contributed to the Careers in Care visual identity using AI-assisted illustration, earning recognition from agency partners and internal leadership
- Co-developed the Indeed Data OOH pitch connecting labor data credibility to cultural relevance (in review with MLT)
- Managed a team of 8 creatives while collaborating cross-functionally with marketing, product, and executive stakeholders
- Led creative direction for the Indeed Job Market series of events, reimagining job fairs to center and uplift job seekers through accessible experiential design
- Led creative direction for the Careers in Care: Off the Clock in-person event, celebrating healthcare workers and amplifying Indeed's presence in the industry
- Led creative strategy and direction for a complete refresh of Indeed's YouTube presence, leading to significant growth in subscribers and watch time
- Prototyped and led the development and adoption of AI-powered tools to improve internal processes and reimagine how creative is made
- Concepted and produced campaigns for Racetrac and Off the Eaten Path
- Mentored junior creatives and maintained high design standards in a fast-paced setting
- Drove new business initiatives through creative pitch development
- Partnered with UX teams to improve the existing customer experience across Allstate's products
- Developed new products to address the changing expectations of insurance customers
- Mentored junior designers to create a collaborative and inclusive culture of design criticism and iterative experimentation
- Partnered with multiple agencies to unify HP's brand identity across global markets
- Transformed technical product features into compelling narratives for Mobil 1 Motorsports
- Created innovative short-form content for Lowe's Fix in Six campaign
- Led creative direction for the IBM Watson identity and campaign, creating an accessible narrative that effectively communicated IBM's capabilities to a mainstream audience
- Collaborated directly with IBM researchers to translate complex machine-learning concepts into accessible visual experiences for enterprise customers
- Created environmental designs for IBM's Smarter Planet campaign, ranging from human-scale to building-sized installations
Skills
- AI-driven creative workflows (Claude Code, Cursor, custom frameworks)
- Creative direction & design leadership
- Cross-functional team management
- Technical concept visualization
- Brand system development
- Front-end web development (HTML, CSS, JavaScript)
- Event & environmental design
- Agency & vendor management