I've always been drawn to identity work. The challenge of distilling something true about an organization into something visual. These projects range from IBM to independent music to a Black women's golf community. Different scales, same discipline.
Rising Voices by Indeed
Celebrating underrepresented filmmakers with a joyful visual identity
IBM Watson
Creating the original avatar for IBM's Jeopardy! Juggernaut
Godmode Records
Defining an independent music label's visual identity
The Dufferettes
Crafting a scalable identity for a black women's golf community